State of Subscription Apps 2025
Author: RevenueCat · Type: practitioner · Status: draft · URL: https://www.revenuecat.com/state-of-subscription-apps-2025
Licence: Free industry report (registration-promoted); quoting individual benchmarks with attribution is standard practice.
Summary
RevenueCat’s 2025 category-level report. Education-category specifics: long trials are the norm, revenue per install is extremely top-skewed, refund rates are the highest of any category, and yearly plans dominate.
Insights
- Education apps normally run long trials, reinforcing that a 7+ day (or longer) trial is category-standard rather than exotic. (high, draft)
trialspricingbenchmarksEducation & Health & Fitness apps stand out for their longer trial durations, with over 80% lasting 5-9 days or more. — Trial duration by category
- Education-app monetization is severely top-skewed: the 90th percentile earns nearly 8x the median revenue per install, so median outcomes are poor and differentiation/retention is what separates winners. (high, draft)
benchmarkspricingcacEducation apps show a significant revenue jump at the high end, with P90 ($3.13) nearly eight times the median ($0.40). — Revenue per install by category
- Education has among the highest refund rates of any category, so pricing clarity and honest expectation-setting (what 40 guided hours does and does not deliver) directly protect revenue. (medium, draft)
churnpricingpositioningEducation category experiences elevated refund rates at 4.86%, suggesting potential friction around user expectations or pricing clarity – among the highest across all app types measured. — Refund rates by category
- Education apps skew toward yearly subscriptions, matching learning timelines; an annual plan anchored against monthly is the category-normal structure. (medium, draft)
pricingbenchmarksEducation apps demonstrate preference for yearly subscriptions, reflecting their need for longer user commitment cycles aligned with learning progression timelines. — Pricing strategy by category